News commentary

Viral victory: Iran is beating the land of tech bros in the social media wars

The Guardian - Media · Patrick Wintour · last updated

With AI-generated comedy videos and lego animations of Trump, Iranian content creators are using humour in propaganda battle against US

If Iran could manufacture destructive missiles at the speed with which it produces cutting memes, US Central Command would be coming out with its hands up by now.

One of the more bizarre and unexpected aspects of the Iran-US war is that Iran, a country by reputation dominated by conservative clerics neuralgic about western culture and media, is dominating the social media war, unleashing its gen Z tech warriors to engage western audiences with its sarcasm and ridicule of the Trump administration.

 

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