News

As viewers move online, animation studios are forced to find new ways to finance their work; YouTube is emerging as a testing ground and launchpad for originals (Ben Croll/Variety)

Mediagazer · last updated

Ben Croll / Variety:
As viewers move online, animation studios are forced to find new ways to finance their work; YouTube is emerging as a testing ground and launchpad for originals  —  To reach audiences migrating online, producers must develop new financing and distribution models beyond traditional broadcaster support