USA Today Emphasizes Direct-Sold Ad Growth

MediaPost.com: MediaDailyNews · last updated November 5, 2026 – 3:39 PM

USA Today Co. Inc. suffered a Q3 revenue slump and attributes it, in part, to the loss of a programmatic advertising partner, the company revealed during an earnings call summary, Yahoo/Finance reports. But direct sold digital advertising achieved growth in Q3, and this validates the media company’s strategy of focusing on sales-team-driven relationships over volatile programmatic channels, the report states.

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