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US marketing companies are helping to rebrand the genocide in Gaza | Arwa Mahdawi

The Guardian - Media · Arwa Mahdawi · last updated

Reports say PR teams are working busy rewriting history in real time – not that the American media needs the help

If a tree falls in a forest and no one is around to hear it, does it make a sound?

You’ve heard that one before, but here’s a new version of the thought experiment: if a genocide takes place but you prevent foreign journalists from observing it, kill the key witnesses and spend hundreds of millions of dollars on propaganda, then will anyone care?

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