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Universal says it is shifting to five weekends of exclusive theatrical runs, up from three, and will move to a minimum of seven weekends in January 2027 (Brooks Barnes/New York Times)

Mediagazer · last updated

Brooks Barnes / New York Times:
Universal says it is shifting to five weekends of exclusive theatrical runs, up from three, and will move to a minimum of seven weekends in January 2027  —  Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven.  A pandemic-era policy was guaranteeing only three.

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