Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again — this time to a “unified” media universe. Maybe it’s time to change its name — and
mission — once again?
We’ve launched briefing.center with a focus on the press and media.
And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)
You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.
You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.