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The UK has spent more than £500K since 2024, including £350K by the Department for Education, on 215 influencers to promote government campaigns (The Guardian)

Mediagazer · last updated

The Guardian:
The UK has spent more than £500K since 2024, including £350K by the Department for Education, on 215 influencers to promote government campaigns  —  Figures from FoI request show increase in ministerial use of social media personalities to present campaigns