The UK has spent more than £500K since 2024, including £350K by the Department for Education, on 215 influencers to promote government campaigns (The Guardian)
The Guardian:
The UK has spent more than £500K since 2024, including £350K by the Department for Education, on 215 influencers to promote government campaigns — Figures from FoI request show increase in ministerial use of social media personalities to present campaigns