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Tubefilter: sponsored videos on YouTube rose 54% YoY in H1 2025, with Ground News as the biggest sponsor, followed by Squarespace, BetterHelp, and DraftKings (Kerry Flynn/Axios)

Mediagazer · last updated

Kerry Flynn / Axios:
Tubefilter: sponsored videos on YouTube rose 54% YoY in H1 2025, with Ground News as the biggest sponsor, followed by Squarespace, BetterHelp, and DraftKings  —  Sponsored videos on YouTube jumped 54% year-over-year in the first half of 2025, according to new data from Tubefilter’s Gospel Stats.