Trump, Harris Tap Influencers in Final Push

We are wrapping up the first creator-centric U.S. presidential election, where both candidates tapped social media influencers and appeared on podcasts to reach younger voters. Those efforts have extended to the final 24-hour stretch of the campaign. 

On Monday, Kamala Harris’ campaign launched a public broadcast channel on Instagram called “CFK: The Final Push,” referring to the acronym for the campaign’s “Creators for Kamala” effort. It’s since sent a steady stream of updates to the 300 or so creators in the group, ranging from infographics they can share to their accounts to letting them know when polls opened in certain states.