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Trump family in phone service licensing deal, touts a $499 device

Reuters · last updated

Donald Trump’s family business licensed its name to launch a U.S. mobile service and a $499 smartphone on Monday, calling it Trump Mobile, in the latest deal brokered by the president’s children to capitalize on his last name while he is in office.

The new mobile venture, announced at Trump Tower in Manhattan, will operate using the networks of the three major U.S. wireless carriers. Some key details about the venture, including those about the family’s partner in the business and financial terms of their licensing deal, were not immediately disclosed.