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Trade Desk Founder To Create A Fair Ad Auction

MediaPost.com: MediaDailyNews · last updated
“OpenAds,” launched by The Trade Desk Thursday, is described by the company as sort of a prebid wrapper designed to give ad buyers direct access to ad impressions from publishers. TTD frames its initiatives, like OpenAds, as a way to combat market opaqueness and put more of the ad dollar into the hands of publishers.
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