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Tractor Supply Ditches DEI, Climate Goals After Online Attacks - Bloomberg

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Tractor Supply Ditches Climate, Diversity Goals After Online Attacks - Bloomberg

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Tractor Supply Ditches DEI, Climate Goals After Online Attacks

- Rural lifestyle retailer says has “disappointed” customers
- Company to refocus on animal welfare and veteran causes

Tractor Supply’s shares have fallen almost 8% after touching a record earlier this month. Photographer: David Paul Morris/Bloomberg

Tractor Supply Co., the US retailer focused on rural lifestyle products, is scrapping its climate targets and diversity, equity and inclusion goals after weeks of online attacks.

The Tennessee-based company has been hit with criticism over its policies on social media, including from right-wing activist Robby Starbuck.

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