The Town

The Globe’s Emily Sweeney breaks out of Boston.

WHOA. Ohhhh. Freaking huge,” one of my favorite recent news videos opens. Emily Sweeney, a Boston Globe reporter, stands in the Museum of Fine Arts, gazing up at a thirteen-foot-tall, thirteen-thousand-pound Roman sculpture. Sweeney can’t hide her awe at seeing the statue the museum calls Juno, but that Sweeney knows from her teenage years as Gloria.

Until a month ago, Sweeney was a rank-and-file breaking news reporter and the author of three books about Boston, her hometown. On March 31, though, her video about a dramatic home invasion at an estate north of the city made her a bona fide viral star. Dressed in a navy Adidas track jacket, with spiky platinum-blond hair and two silver hoops in each ear, she looks and sounds like the Platonic ideal of a native Bostonian, dropping R’s like they’re poisonous. Nearly three thousand people, including Ava DuVernay, the director, chimed in on Instagram, many of them saying they wanted more Sweeney videos. More than ninety-six thousand liked the video on TikTok. The Globe listened: Sweeney is now a regular on the paper’s social platforms—always in a different track jacket, always reading the news in that thick Boston accent.