TollBit’s New Tool Helps Publishers Monetize AI Bots Scraping Their Content
TollBit’s latest product, Content Cache, aims to safeguard publishers’ revenue streams from AI bots.
A recent report by TollBit, a two-sided marketplace for publishers and AI firms, found that AI companies—including OpenAI, Perplexity, and Meta—scraped websites an average of 2 million times in Q4 last year. The study, which analyzed 160 websites spanning national news, local outlets, and tech blogs, revealed that each page was scraped about seven times on average.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.