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TollBit: human-originated page requests on approximately 400 publisher websites fell 9.4% from April to June 2025, while AI bot visits grew to one in 50 visits (David Buttle/Press Gazette)

Mediagazer · last updated

David Buttle / Press Gazette:
TollBit: human-originated page requests on approximately 400 publisher websites fell 9.4% from April to June 2025, while AI bot visits grew to one in 50 visits  —  Human traffic to publisher websites is now in decline, according to data from AI licensing start-up Tollbit.

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