The Times’s Profit Jumps With 460,000 More Subscribers
The New York Times Company’s digital subscriptions and advertising surged in the latest quarter, leading to a 26.1 percent jump in adjusted operating profit compared with a year earlier, the company said on Wednesday.
The Times added 460,000 digital-only subscribers in the third quarter, the biggest three-month jump in years. Advertising revenue rose 20.3 percent from a year earlier, to $98.1 million.
Those results propelled total revenue 9.5 percent higher, to $700.8 million, from the same period in 2024. Adjusted operating profit totaled $131.4 million, with an 18.7 percent adjusted operating profit margin. Operating costs were up 5.8 percent from a year earlier to $596 million.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.