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Time CEO Jessica Sibley says B2B shift is working for 101-year-old brand

pressgazette.co.uk · Dominic Ponsford · last updated
Time chief executive Jessica Sibley has revealed how a shift away from reader revenue towards direct-to-business sales has paid off for the iconic US brand.

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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