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Tim Davie: the marketing man who became the BBC’s director general

The Guardian - Media · Kyriakos Petrakos · last updated

The media boss navigated the corporation through years of crisis and controversy

Tim Davie has been one of the BBC’s longest-serving executives. After leaving his role as vice-president of marketing and franchise at PepsiCo, Davie became director of the BBC’s marketing, communications and audiences division in 2005.

In 2008, he took on the role of director of the audio and music division. This involved running a variety of radio stations, including Radio 1, 2, 3, and 4.

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