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TikTok’s Dirt Cheap Pricing Is a Ghost of Christmas Past

The Information · Kaya Yurieff · last updated

We’re in the second year of an intense holiday shopping drive on TikTok. Sadly for all you bargain hunters, the dirt cheap prices that teased TikTok users a year ago are no more. But the app is still heavily promoting discounts as it’s rolled out other improvements and features, like livestreaming. 

As I browsed the Shop tab on TikTok this week ahead of Black Friday, my feed was an endless scroll of deals, ranging from a half-priced white crossbody purse ($13) to an espresso martini candle (discounted to $20) and a squat machine starting at $52 (normally $130). 

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