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TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates

Variety · Marta Balaga · last updated
By the end of 2024, TikTok has generated approximately $8 billion in ad revenue in the U.S. As revealed by Omdia’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone.
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