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TikTok and Instagram Creators Have Turned NYC Into an Unofficial Soundstage

NYT > Business > Media · Sapna Maheshwari and John Koblin · last updated

The streets of New York are a backdrop for countless TikTok and Instagram videos.

It’s there, in the background of so many of the videos in your social feeds: the corner of a West Village brownstone peeking out behind an influencer chatting up an unsuspecting tourist. The blur of a passing subway car, the harsh fluorescent glow of a bodega deli counter, the iconic arch of Washington Square Park.

TikTok and Instagram creators have effectively turned New York City into an unofficial soundstage for their short-form videos.

 

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