TikTok and the ATP Tour announce a content partnership to help players boost engagement and collaborate with established tennis creators on the platform (Charlie Eccleshare/The Athletic)
Charlie Eccleshare / The Athletic:
TikTok and the ATP Tour announce a content partnership to help players boost engagement and collaborate with established tennis creators on the platform — Seven million people have watched 24-time Grand Slam champion Novak Djokovic dancing to “Uptown Funk” by Bruno Mars.