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Three ways AI is making reliable information harder to find

Poynter · Olivia Sohr · last updated

AI-generated content, hallucinating chatbots and shrinking newsrooms are degrading the information environment

Despite having access to more information than ever, getting a clear picture of what is happening in the world is hard. On social media, news reaches us through opaque algorithms, and people increasingly consume news through rolling feeds, without actively seeking it out. This has a profound effect on how people stay informed. It’s made facts themselves seem fragile.

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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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Related Knowledge Center: Fact-checking and its detractors

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Fact-checking has become a familiar tool for political reporters to hold office-holders and candidates accountable. But critics ask if fact-checkers sometimes miss the forest for the trees, and if the practice often struggles with false equivalency the way conventional political coverage does.

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