Threads Surpasses X In Mobile Users: Report

A new report from market intelligence provider Similarweb shows Meta’s Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X’s continues to decline.

According to Similarweb’s findings, Threads officially matched X in mobile users in late September with around 130 million DAUs. Now, less than four months later, the data shows Threads with 141 million users on iOS and Android, which X’s numbers have dropped to 125 million on mobile devices.

“Our machine learning algorithms are fed by millions of websites’ and apps’ first-party analytics, both proprietary and sourced through partners,” Similarweb states in its report.

Following an unprecedented launch, drawing over 10 million sign-ups in the app’s first seven hours, Meta’s X competitor app has continued to grow steadily as it develops its user and advertiser-facing features.