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These ‘ugly’ reusable cups are replacing recycling at music concerts
COLUMBIA, Md. — Michael Martin likes to tell people he sells “ugly cups.” The hope is no one will like them enough to want to keep them.
Martin, who runs a reusable serveware company called r.World, tried offering nicer-looking cups as part of his quest to reduce the mountains of plastic bottles left behind at concerts and music festivals. For a small refundable deposit, attendees could get their beer and soft drinks in sturdy cups branded with band logos.