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‘There’s a whole new bench of progressive creators’: how Democrats can catch up in the online space

The Guardian - Media · Lauren Gambino · last updated

Kyle Tharp of the Chaotic Era newsletter talks podcasts, influencers and rage bait – and the Republican formula

Democrats’ soul-searching began even before it was clear Donald Trump would return to the White House. But their devastating losses in the 2024 election threw the party’s problems into stark relief, prompting a wave of competing explanations from inflation and the border to Gaza, Joe Biden’s age, Kamala Harris’s clipped campaign, “woke” policies, an anti-incumbent mood or, more likely, some combination of them all.

One diagnosis, however, drew striking consensus: Democrats had allowed themselves to be drowned out online by the right’s vast – and well-funded – digital army.

 

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