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Testing Google Ads Grant program to grow local audiences

RJI · last updated

Exploring how free search advertising may increase readership and newsletter subscriptions In an effort to grow their audience the Columbia Missourian explored using the Google Ad Grants program. Through this program, Google offers eligible nonprofit organizations up to $10,000 a month in-kind Google Search ad credits. Together we built the newsroom’s first Google Search Ad campaigns to…

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State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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