TelevisaUnivision creates a shoppable "microdrama" series for JCPenney, with five 90-second scripted episodes, and plans to expand its microcontent production (Brian Steinberg/Variety)
Brian Steinberg / Variety:
TelevisaUnivision creates a shoppable “microdrama” series for JCPenney, with five 90-second scripted episodes, and plans to expand its microcontent production — JCPenney is betting on short stories — and hoping for long-term benefits. — Spanish-language media giant TelevisaUnivision …