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TelevisaUnivision creates a shoppable "microdrama" series for JCPenney, with five 90-second scripted episodes, and plans to expand its microcontent production (Brian Steinberg/Variety)

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Brian Steinberg / Variety:
TelevisaUnivision creates a shoppable “microdrama” series for JCPenney, with five 90-second scripted episodes, and plans to expand its microcontent production  —  JCPenney is betting on short stories — and hoping for long-term benefits.  —  Spanish-language media giant TelevisaUnivision …