News

Taylor Swift set a new record for first-week album sales, reaching 4M+ by releasing 38 variations of Life of a Showgirl, an increasingly popular strategy (Elias Leight/Wall Street Journal)

Mediagazer · last updated

Elias Leight / Wall Street Journal:
Taylor Swift set a new record for first-week album sales, reaching 4M+ by releasing 38 variations of Life of a Showgirl, an increasingly popular strategy  —  The superstar sold over four million copies of ‘The Life of a Showgirl’ with the help of 38 variations of the album