Taylor Swift set a new record for first-week album sales, reaching 4M+ by releasing 38 variations of Life of a Showgirl, an increasingly popular strategy (Elias Leight/Wall Street Journal)
Elias Leight / Wall Street Journal:
Taylor Swift set a new record for first-week album sales, reaching 4M+ by releasing 38 variations of Life of a Showgirl, an increasingly popular strategy — The superstar sold over four million copies of ‘The Life of a Showgirl’ with the help of 38 variations of the album