Taboola launches gen AI search engine for publishers called DeeperDive
Ad giant Taboola is rolling out its own generative AI search engine called DeeperDive for its publishing partners to use on their websites, its CEO and founder Adam Singolda told Axios. Its debut publishing partners are Gannett/USA Today and The Independent.
Why it matters: With over 9,000 publishing partners, Taboola is one of the largest native advertising platforms serving the open web.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.