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Synthetic surveys and ‘timely and topical’ questions

Pew Research Center · Joy Li · last updated
Synthetic surveys fail to replicate public opinion on timely and topical issues in early 2026, including presidential approval and views of data centers.

Related Knowledge Center: Polls and polling

State of Play

Polls are considered essential to the businesses of politics and journalism. What they contribute to the quality of political journalism is subject to debate. 


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Related Knowledge Center: Inside the newsroom

State of Play

As newsrooms struggle with rickety business models and precarious finances — as well as new technologies —  they are deploying an array of editorial responses. 

The Times and its critics  |  Washington Post mortem    


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Related Knowledge Center: Artificial intelligence

State of Play

On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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