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Survey: 59% of Gen Z users in the US, UK, and AU actively add and drop streaming services to view a single movie or series, 71% stopped buying physical music (Jennifer Maas/Variety)

Mediagazer · last updated

Jennifer Maas / Variety:
Survey: 59% of Gen Z users in the US, UK, and AU actively add and drop streaming services to view a single movie or series, 71% stopped buying physical music  —  But younger viewers are 13% more likely to go to the movies on opening weekend  —  Gen Z is unsubscribing …

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