Surfside Introduces Real-Time Ecommerce Attribution for Cannabis Media Measurement

The addition of ecommerce measurement to Surfside’s Attribution Platform allows customers to visualize campaign metrics, store visitation and ecommerce sales in one single view. Real-time ecommerce attribution combined with retail foot traffic measurement provides advertisers with a complete picture of the path to purchase, offering transparency and insight to aid in better media optimization decisions. With the addition of real-time ecommerce attribution, users can:Change attribution windows to measure ad performance. Adjust attribution windows from 1-hour to 30-days and anywhere in between to truly understand ad performance through multi-touch attribution. By offering a truly real-time view of ecommerce sales and return on ad spend in a single dashboard, real-time ecommerce attribution makes advertising with Surfside as transparent as possible.