Super Bowl Dominates Earned Media Pull, Not Other Events

MediaPost.com: MediaDailyNews · last updated September 3, 2026 – 5:07 PM

Of all earned media generated by 11 brands, 57% was related to the Super Bowl, not to the rest of the schedule, MikeWorldWide found in a study, Sports Business Journal reports. “The NFL is an eight-month platform,” said Bret Werner, a partner in MikeWorldWide. “You could argue it’s a 12-month platform. … People activate the Super Bowl, and it is the apex, but as we start the NFL season, where’s the program that kicks it off?”

here today, more tomorrow

We’ve launched briefing.center with a focus on the press and media.

And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)

You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.