Suits won't quit AI spending, even if they can't prove it's working
Forget about investment value! Call it a ‘strategic enabler for enterprise‑wide transformation,’ says KPMG
Most UK business leaders will keep AI at the top of their spending priorities, with 65 percent planning to maintain investment whether they see immediate measurable returns or not.
As debate rages about the need for proving return on investment (ROI) before tech departments open their wallets to buy AI platforms, agents, or enterprise software add-ons, research from KPMG shows the notion is sliding down the priority list for business leaders.
In a survey of 2,110 business leaders globally, the consultancy found 70 percent of UK business leaders think AI will remain high on their spending agendas even in the face of an economic downturn. Ninety-four percent plan to use AI agents in their businesses, but their experience varies.
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