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Substack Advertising Is Turning Writers Into Part-Time Sales Reps

The Wall Street Journal · last updated

Casey Lewis never thought she would sell advertising space. Now the journalist who puts out a Substack newsletter called After School is finding herself in the world of contract negotiations and rate cards as brands continually offer to sponsor her work.

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Related Knowledge Center: Social media

State of Play

Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

The TikTok ban | The Meta-FTC trial

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence

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