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Study by SEO platform Authoritas: when Google AI Overviews is present, publishers witness a drop of 47.5% in clickthrough rate on desktop, and 37.7% on mobile (Alice Brooker/Press Gazette)

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Alice Brooker / Press Gazette:
Study by SEO platform Authoritas: when Google AI Overviews is present, publishers witness a drop of 47.5% in clickthrough rate on desktop, and 37.7% on mobile  —  New research on AI Overviews has been submitted as part of a legal complaint on its impacts.  —  Publishers are seeing …

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