Study: Episodic Content Creators Offer Word-of-Mouth Trust
As the podcasting market continues to grow along consumers’ desire for episodic content, a new study shows that consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more.
On Wednesday Oct. 14, Amazon-owned media studio Wondery, in partnership with research firm SmithGeiger, released “Brand Building in the Creator Age,” a study that examines potential brand opportunities stemming from the relationship between consumers and creators.
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