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A study of 1,000+ marketing campaigns: host-read podcast ads on YouTube are up to 25% less effective at driving purchases than in audio-only podcasts (Katie Deighton/Wall Street Journal)

Mediagazer · last updated

Katie Deighton / Wall Street Journal:
A study of 1,000+ marketing campaigns: host-read podcast ads on YouTube are up to 25% less effective at driving purchases than in audio-only podcasts  —  Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than audio-only, according to a new study

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