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Streaming-only Super Bowl ads gain traction among advertisers; source: NBCUniversal charges around $3M for a 30-second ad rather than $7M-$10M for a TV ad (Brian Steinberg/Variety)

Mediagazer · last updated

Brian Steinberg / Variety:
Streaming-only Super Bowl ads gain traction among advertisers; source: NBCUniversal charges around $3M for a 30-second ad rather than $7M-$10M for a TV ad  —  While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller …

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