For station drives, discussing funding threat appears to boost giving
“It’s not that you can’t talk about something that hasn’t happened yet. It’s how you talk about it if you decide to go there.”
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.