Start-Up Seeks To Help Content Producers Reach The Right Audiences

MediaPost.com: MediaDailyNews · last updated October 19, 2026 – 7:01 PM

Chronicle Media is using artificial intelligence to help brands target find audiences that will engage with their content, Variety reports. The start-up helps brands and creators reach those consumers across such platforms as YouTube, TikTok and Instagram. Co-founders Aaron Sisto and Scott Greenberg believe this task has taken on a new urgency as AI makes content more plentiful while attention is wandering. Sisto says that changes the basic calculus for any firm developing IP.

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