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Stagwell CEO: Journalism is being drained by overzealous brand safety censorship

Fortune | FORTUNE · Mark Penn · last updated
Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe. Read More
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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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