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Specialist lenders are using AdSense data to assess YouTubers and fund them in exchange for a share of future earnings, as mainstream banks shy away (Alan Livsey/Financial Times)

Mediagazer · last updated

Alan Livsey / Financial Times:
Specialist lenders are using AdSense data to assess YouTubers and fund them in exchange for a share of future earnings, as mainstream banks shy away  —  Setting up as an influencer is cheap but online success often triggers a need for working capital — and traditional banks are wary