Sources: studios see YouTube's influence but are wary of backing YouTubers after past flops, as top creators no longer view Hollywood validation as the end goal (Lucas Shaw/Bloomberg)
Lucas Shaw / Bloomberg:
Sources: studios see YouTube’s influence but are wary of backing YouTubers after past flops, as top creators no longer view Hollywood validation as the end goal — Hollywood studios and investors say YouTube is the future. So why aren’t they investing more money in popular channels?