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Sources: studios see YouTube's influence but are wary of backing YouTubers after past flops, as top creators no longer view Hollywood validation as the end goal (Lucas Shaw/Bloomberg)

Mediagazer · last updated

Lucas Shaw / Bloomberg:
Sources: studios see YouTube’s influence but are wary of backing YouTubers after past flops, as top creators no longer view Hollywood validation as the end goal  —  Hollywood studios and investors say YouTube is the future.  So why aren’t they investing more money in popular channels?