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Sources: Disney told advertisers it's seeking $10M for a 30-second Super Bowl LXI ad, but the price has some marketers holding back (Brian Steinberg/Variety)

Mediagazer · last updated

Brian Steinberg / Variety:
Sources: Disney told advertisers it’s seeking $10M for a 30-second Super Bowl LXI ad, but the price has some marketers holding back  —  The company has told advertisers it believes they should pay $10 million for a 30-second ad in the company’s 2027 telecast of Super Bowl LXI …

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