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Sources: advertisers were generally unpersuaded by Netflix's pitch that Opening Night was a "big event"; some ads ran as make-goods for NFL Christmas guarantees (John Ourand/Puck)

Mediagazer · last updated

John Ourand / Puck:
Sources: advertisers were generally unpersuaded by Netflix’s pitch that Opening Night was a “big event”; some ads ran as make-goods for NFL Christmas guarantees  —  The streaming giant invested in a lightweight MLB package to see whether it could fully eventize the industry’s most tonnage-friendly sport.

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