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Source: WaPo planned a marketing campaign with a new slogan, We The People, but dropped it after MS Now launched a $20M brand campaign with the same slogan (Max Tani/Semafor)

Mediagazer · last updated

Max Tani / Semafor:
Source: WaPo planned a marketing campaign with a new slogan, We The People, but dropped it after MS Now launched a $20M brand campaign with the same slogan  —  THE SCOOP  —  Late last year, before The Washington Post slashed its staff and ousted its CEO, the paper was looking to rehabilitate its public image.

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