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Sorry, Mad Men. The Ad Revolution Is Here.

The Wall Street Journal · last updated

During an hour-long call this past week to sell investors on the virtues of a $30 billion merger of two advertising giants, data and technology came up a dozen times each. AI, eight times. “Creativity” was uttered once.

Related Knowledge Center: Artificial intelligence

State of Play

On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

State of the business model | Copyright and intellectual property


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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


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