Some news publishers see resurgence of Facebook referral traffic, but aren’t sure what to make of it
Facebook referral traffic quadrupled in March 2025 compared to March 2024, according to Josh Awtry, SVP of audience development at Newsweek. He declined to share raw monthly visitor figures.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.
Related Knowledge Center: Social media
Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.
The TikTok ban | The Meta-FTC trial